With children staying in other cities for work or education and not able to reach them physically due to the nationwide lockdown, it became difficult for many senior citizens to get the essential support they needed amid the difficult circumstances.
At a time like this, many individuals and organisations stepped up to help them. Among them was Alserv — a Chennai-headquartered eldercare startup that supports senior citizens living alone in their homes.
Started in January 2020, the startup is an assisted living services platform for seniors and their daily convenience.
“From a business perspective, the COVID-19 situation enforced the advantage of having an Alserv subscription. In fact, we provided a free subscription for our services for a month during the lockdown in the interest of elders,” Jagdish Ramamurthy, Co-founder and Director, Alserv, tells SocialStory.
Since April 2021, Alserv started two new dedicated services — Alserv Care and Alserv Safe At-Home — to help COVID-positive senior citizens and their families.
The Alserv Care programme, which starts at Rs 300 per month, helps deliver meals, groceries, medicine, services of nurses and caretakers, online doctor consultations, provides oxygen support and other medical equipment to the elderly upon request. It also helps with maids and home maintenance professionals, 24/7 emergency services, and concierge services.
Under the Alserv Safe At-Home initiative, it provides professional deep-cleaning, disinfection, and sanitisation services for the post-COVID isolation period to ensure the home is safe after people have quarantined
Apart from senior citizens, the startup is also trying to reach out to the younger demographic through its Alserv Prime initiative, which provides services similar to the Alserv Care programme.
By Anju Ann Mathew
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